The Visiotype.

The appearance and the process of a crisis is always affected by former critical situations. The use of the term “crisis” is constantly increasing. Moreover it is even accompanied by a universal assignment and a permanent appearance. This leads to the conclusion that this circumstance directly affects the particular visual manifestation and communication.

These are the most frequently used visiotypes during crises.

Social rules and traditions become systems and models for decoding and development of visual interpretations. During this process, the collective eye memory plays a decisive role, because it carries a huge bundle of different key images, that everybody understands. These images are the basis of an elementary understanding of a complex context of symbols and pictures throughout a culture or society. Similar images tend to be used for similar information and messages. Emotional visiotypes are pictures and medial constructions illustrating emotions in a stereotypical way and through a constant repetition emotional reactions are generalized.

Visiotypes are processes of simplification. They point out general visual elements and they are meant to be neutral. Visiotypes are generated to handle a huge amount of information in an simplified way. Every visiotype comes with some hidden meanings, which can be positive or negative.

Visiotypes play an important role in daily life. They are constantly present and interact with the audience. Every designer must be aware of the individual informational context of a visual message while using visiotypical elements. Universal visiotypes arise slowly, but must be observed carefully.

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